Industry Expert Raves about Pii DM Piece
Pii’s recent direct mail materials for one of our clients won honors as “Super Cool Fold of the Week,” from foldfactory.com. In a 60-second video on the Web site, Trish Witkowski (“Chief Folding Fanatic”) features the campaign’s New Year’s Eve-themed brochure ─ which is shaped like a party hat but unfolds into a semi-circle to reveal information about products and services. The campaign’s theme was: Some New Year’s resolutions rise to the top of everyone’s list. “Totally awesome,” Witkowski says. “Talk about memorable. Great concept, great presentation. I love it. Awesome.” The brochure and an accompanying card were mailed in a transparent envelope to maximize eye appeal.