The issentials magazine
Published quarterly, the issentials is a free publication that is about insurance marketing expertise … with the right perspective, experience and technology.
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Insurance marketing requires more than just industry knowledge. It requires insight. It's essential that you, as well as your agents, understand exactly who your customers are and utilize the most effective communications to keep your company "top of mind" for customers and prospects alike.
Let us show you how our targeted customer marketing programs
achieve maximum results through:
- Education and cross-sell/upsell opportunities
- Loyalty rewards programs
- Channel marketing solutions for your agents
- Winter 2008
- Generate acceptable marketing ROI | Why marketing is a four-letter word | Do you know where your talent is?| Politics & Policies | Marketing Updates
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- Fall 2007
- Generate acceptable marketing ROI | Why marketing is a four-letter word | Do you know where your talent is?| Politics & Policies | Marketing Updates
- View: Download PDF version
- Summer 2007
- An affluent ethnic market you should be targetingl | Grow sales by thinking small!! | How to win back lost customers| Politics & Policies| Marketing Updates
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- Spring 2007
- Surveys: Your information power tool | Technology gives marketing the personal touch | Think CRM is just software? | Legislative Update | Marketing Updates
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- Winter Edition 2006
- Topics: A proactive approach to climate change | Targeting markets with buying power | Growing customer value with relationship marketing | Legislative Update | Marketing Updates
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- Premier Edition
- Topics: Are your agents ready for the future? | The growing need for multicultural marketing | Legislative Update | Marketing Updates
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