Education
What is 3R Student Lifecycle Marketing?
Pii’s innovative 3R Student Lifecycle Marketing Program incorporates 1:1 personalization and proven direct marketing techniques that increase relevancy and boost response.
WHO: Traditional and online colleges, universities, private schools, community colleges and trade/tech schools nationwide
WHAT: Promote the institution’s core values, increase awareness and achieve higher direct marketing results campus-wide — from admissions to development
HOW: Offline direct mail; online and email through PURLs and QR codes; text/mobile messaging, view books; course catalogs; welcome kits; magnets; address labels; print and eCards; and much more
3R: Recruitment, retention and referrals
3R campaigns encompass multichannel media with both sender and recipient personalization. Pii tailors the brand look, messages and formats to your specific needs — and to your budget. We help you give prospective and existing students the information they want, when and how they want to receive it.
Pii specializes in executing direct marketing programs that incorporate variable data. Our award-winning staff has industry experience and certifications in Direct Marketing, Project Management and USPS Mail Design.