Data & Analytics

The right customer.
The right time.
The right engagement.

Streamline your marketing plan to maximize ROI.

AutoNet Direct

Your access to over 650,000 new active automotive shoppers each month. The reason 8 out of 10 auto OEMs choose AutoNet Direct.

1.8 million Auto Shopper Leads Each Month

  • 650,000+ new auto shoppers
  • 230,000 approaching lease-ends per month
  • 1,000,000 self-reported consumers intending to
    purchase per month

Get exclusive access to the automotive industry’s best auto shopper prospecting source for email, direct mail & digital advertising.

B2C In-Market Shoppers

Market to 650,000+ new in-market auto shoppers each month.

See Data Card

B2C Automotive Masterfile

Tap the nation’s largest, self-reported vehicle ownership history.

See Data Card

B2B Automotive Masterfile

Leverage 7,000,000 business auto ownership records.

See Data Card

B2C In-Market Shoppers

Market to 650,000+ new in-market auto shoppers each month.

See Data Card

B2C In-Market Shoppers

Market to 650,000+ new in-market auto shoppers each month.

See Data Card

Auto Lease Terminations

Reach 230,000 new consumers
each month – up to 120 days
prior to lease end.

See Data Card

Self-Reported Auto Intenders

Target 10 million consumers
intending to purchase
a vehicle each year.

See Data Card

AutoNet Direct for Loyalty

Identify your customers who are actively shopping for a vehicle. Market to them and keep them with your brand.

It’s as easy matching your customer database with AutoNet Direct, the most comprehensive shopper database.

  • Auto brand loyalty or recapture
  • Insurance policy retention or win back
  • Vehicle loan – repeat or new

We know what your customers are shopping for allowing you to create campaigns that decrease defection and increase sales.

Your Customer Database

AutoNet In‑Market Shoppers

1.8 million new auto shoppers each month!

AutoNet Loyalty

Your Current Owners Who
Are Actively Shopping

Send timely owner loyalty offers,
special incentives, etc.
(email, direct mail, digital targeting)

AutoNet Direct Advanced Modeling

Kick your prospecting into overdrive. Boost performance 50-150% through Advanced Lead Scoring. Predict which shoppers are most likely to buy through our advanced Neural Net Modeling technologies.

  • Household Financial Propensity
  • Shopping Intelligence
  • Automotive Intelligence
  • Dominant Lifestyles and Demographics

Total Shopping Transactions

Valid Postal, Email,
& Digital Leads

Household Income Over $50,000

Households with 2
or More Vehicles