The mission of Pii’s issentials magazine is to be a source of information and marketing expertise, especially in the realm of personalization and targeted campaigns. It provides insights to help corporate marketers achieve strategic goals. issentials is available quarterly, both in print and as an electronic eZine sent via email.

Past Issues

2016 Volume Two

From extinction to distinction | Prospecting powerhouse | Rapid response | Channel surfing? | Industry Insights

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2016 Volume One

Change is not gonna come | Better latte than never | 147% ROI | Dreaming in 3D | Industry Insights

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2015 Volume Four

Do the right thing | To err is human … | Take it off! | Reality check | Industry Insights

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2015 Volume Three

Even the Kitchen Sink | Fantastic Voyage | Balancing Act | Mobile’s Momentous Momentum | Industry Insights

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2015 Volume Two

You and Your Bright Ideas | Demographics Demolition | Small Changes, Big Impacts | We’ll Have Fun, Fun, Fun | Industry Insights

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2015 Volume One

Growth Hacking 101 | Channel Obsession | CMOs Redefined | Big Data Trends | Industry Insights

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2014 Volume One

Agile Marketing | Customer Surveys | Compelling Content | Trade Show Follow-up | Industry Insights

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