issentials Magazine
The mission of Pii’s issentials magazine is to be a source of information and marketing expertise, especially in the realm of personalization and targeted campaigns. It provides insights to help corporate marketers achieve strategic goals. issentials is available quarterly, both in print and as an electronic eZine sent via email.
Past Print Issues
Summer 2011- DM offers a one-two punch | Target your customers | Turn it up! | Mobile marketing | Industry Insights
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Spring 2011- Twenty$omething$ | R U Maximizing E-mail? | The power of testimonials | Benefiting from advanced certifications | Industry Insights
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Winter 2010- Driving Web Traffic | Content Management | Incentives | It’s All About You! | Industry Insights
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Fall 2010- It's Perfectly Clear | Once is not Enough | Mobile Marketing | Everything Old is New Again | Industry Insights
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Summer 2010- Turning Cold into Gold | Your Online Ordering System | Fear Factor: What's So Scary About Social Media? | Build It And They Will Come? | Industry Insights
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Spring 2010- What’s New About Your News Release? | Reaching Out: Welcome Kits – As Success Story | Tag…You’re It. Or Are You? | 4 Steps to 10% More | Industry Insights
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Winter 2009- Damaged brand? Social media can help repair relationships | Wake up to pod power | Vive le ROI! | Attack of the brand mutants | Industry Insights
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Fall 2009- Multicultural Marketing | Voyage of Discovery - Lewis and Clark | How to Boost Participation in Marketing Programs | Direct Marketing Strategies Create Real Results! | Industry Insights
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Spring 2009- Surviving and Thriving Through Economic Adversity | MRM - Put Customer-Focused Campaigns on Autopilot | Harness the Power of Harmony | Seeing Green | Industry Insights
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Winter 2008- Do You Know Your Customers? | E-Marketing: Easy Access; Total Access | The Many Faces of Cause-Related Marketing | Policies & Politics | Marketing Updates
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Fall 2007- Generate acceptable marketing ROI | Why marketing is a four-letter word | Do you know where your talent is?| Politics & Politics | Marketing Updates
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Summer 2007- An affluent ethnic market you should be targetingl | Grow sales by thinking small!! | How to win back lost customers| Politics & Policies| Marketing Updates
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Spring 2007- Surveys: Your information power tool | Technology gives marketing the personal touch | Think CRM is just software? | Legislative Update | Marketing Updates
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Winter Edition 2006- Topics: A proactive approach to climate change | Targeting markets with buying power | Growing customer value with relationship marketing | Legislative Update | Marketing Updates
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Premier Edition- Topics: Are your agents ready for the future? | The growing need for multicultural marketing | Legislative Update | Marketing Updates
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