Case Studies
Please download the Case Studies below to learn how Pii has helped clients create successful campaigns and programs.
Customer Communications
Pii’s communications program builds awareness of state-of-the-art services available at Aspen Valley Hospital. Aspen Valley Hospital (AVH) is a community hospital serving Aspen, Colorado, and the surrounding area. Since Aspen is a year-round outdoor resort location, orthopaedics and sports medicine are a primary focus of AVH. However, a full range of advanced medical services is offered. AVH has board-certified specialists in 25 different fields of medicine.
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AIM Mail Marketing Site
A Fortune 500 insurer with 4,000 agents in 17 states wanted to encourage their field sales force to do more mail marketing by providing agents a coherent array of available marketing resources and co-op programs. Pii developed a Web-based solution for managing print collateral, the Agent Interactive Marketing site. Agents say it’s the best thing to come along in years.
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Edward Jones: Greeting Card Program
Edward Jones provides investment services to individuals and organizations through a network of highly motivated Investment Representatives (IRs), who rely on a strategy of frequent personal contacts with prospects and customers. Edward Jones wanted to upgrade their greeting card program, creating opportunities for customer contact and enriching the brand value of the Edward Jones name.
Pii organized a turnkey program for Edward Jones, managing orders and delivery of a full line of greeting cards, including generic cards for traditional occasions. The program builds brand value for Edward Jones each year through a new set of original greeting cards designed by the Pii Creative team.
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IBM: AS/400 Upgrade
To introduce a product upgrade, IBM wanted to contact users of AS/400 servers and provide each with individualized information about upgrade benefits, including cost savings and performance improvements from the individual customer’s existing system. The results were phenomenal.
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Investment Insights Newsletter
A national full-service brokerage firm wanted a way to create selling opportunities for its sales force of nearly 7,000 Financial Consultants. A strategically designed newsletter program can serve that purpose — generating calls and questions that lead to new orders.
The company wanted a program that would be perceived as a real value — by Financial Consultants as well as their customers. The newsletter had to spotlight the Financial Consultant, and the program had to be easy to use. Another key component was the ability to target high-value customers for extra marketing effort.
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New York Life: Marketing Materials On Demand
Long-term care (LTC) insurance is a field with great potential and equally great challenges, including managing costs while keeping print collateral current with constantly changing state regulations. The Long Term Care division of New York Life looked to Pii for a digital print solution.
Pii created the Marketing Materials On Demand solution, combining an online order platform with digital print to provide agents easy, anytime access to print marketing materials.
New York Life LTC also used the site to encourage more integrated and targeted prospecting, which increased response rates and sales.
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Policyholder News
Policyholder News is the newsletter program of a Midwestern property and casualty insurance company with 4,000 agents in 17 states. This company wanted to strengthen its support for local marketing by agents and spur sales growth. They asked Pii for ideas about how to re-energize the newsletter program.
Pii transformed Policyholder News to make it a powerful relationship builder, with more product/ audience choices, a Spanish language option and a customer referral feature.
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Signature Insurance: Life Events
To promote cross-selling opportunities for its 17,000 agents, Signature Insurance developed the Life Events program and sought a reliable partner to run it. Pii became the program’s one-stop shop, providing call center, data transfer and fulfillment services.
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Welcome Kits
The venerable Welcome Kit has long been useful to marketers in setting the stage for relationships with new customers. It can show appreciation, provide helpful information to reduce customer service calls and offer the opportunity to cross-sell additional products or services.
But how can it be improved upon? That was the question posed to Progressive Impressions International (Pii) by a major online university. The university primarily serves a nontraditional student population and takes a unique approach that meets the needs of students who often have little or no post-secondary educational experience. One particular challenge was the high number of students who were admitted but never started classes. University officials felt that a personalized New Student Welcome Kit could be key in the new student’s transition from acceptance to actual coursework.